Experienced Product Designer with a Diverse Background
Hi, I'm Hemda Federman, a product designer specializing in user-friendly products. Check out my portfolio to see how my diverse background enables me to approach projects from various perspectives and create impactful user experiences.
01 _ CASE STUDIES
With my experience in designing complex platforms and SaaS projects, I focus on UI and UX processes. My expertise lies in transforming concepts into solutions that prioritize aesthetics and functionality.
As a designer, my passion lies in creating engaging designs that leave a lasting impact.
Scroll down to see examples of my past projects
02 _ GAMING ART DIRECTION
As a digital games art director, I collaborate with designers, developers, and stakeholders to create immersive experiences with captivating visuals and unique identities. With a background in gaming art direction, I bring a unique perspective to interactive design, emphasizing storytelling, visual effects, and immersive environments to enhance user experiences in gaming and interactive applications.
The Mission: 929
Mobile game / 2018
Client: 929 Mishael Cheshin Bible books
Tikkun
Education PC game / 2017
Client: Ofakim Program at the Tel Aviv University
Cycling Trainer
Physiotherapy game / 2017
Client: PlayWork
Sheba
Trivia mobile game / 2017
Client: 929 Bible Studies Hackathon
03 _ WEB & UI DESIGN
Explore my web design projects showcasing my versatility in handling various visual languages. With expertise in web design, I create user interfaces optimized for the web, considering technical aspects, functionality, responsiveness, and accessibility across devices and screen sizes.
Fire! Dance!
An AR Fire Extinguishing Game / 2016
Client: Rimon Studio, an indie game company
Urban Kiosk
A touch kiosk design for Netanya Municipality / 2018
Client: Urban Digital
jFilmbox
A platform for filmmakers and film festivals / 2016-2017
Client: JCC Manhattan community
TWG
'The Water Games' event one-page website / 2015
Client: Issta Sport
04 _ BRANDING & MARKETING
I assist in establishing a strong brand presence through impactful marketing materials, including logos, visual identities, infographics, brochures, flyers, and social media graphics. With a keen understanding of branding, I ensure cohesive and consistent design experiences by incorporating brand elements and adhering to brand guidelines within product designs.
Dice Marketing Studio
Art and Graphic Design
2013-2018
Ha-Makom Magazine (Link to article)
Content and Data Design, Illustrations, and Infographics
2017
Rimon Games Studio
Art Direction
2016-2018
Gan Meir Clinic
Branding
2016
05 _ ILLUSTRATIONS
My illustration process combines traditional and digital techniques to evoke emotion through vibrant color schemes and create visually compelling designs. With a focus on creativity and uniqueness, I excel at crafting custom illustrations and graphics that effectively convey information and captivate attention.
jFilmbox
An onboarding illustrated process
2017
Couple
Illustration by order
2008
Hamaagal
A poster for a theater play
2010
Letters
Illustration by order
2007
